SAN DIEGO READER
The San Diego Reader is a local magazine where San Diegans can often learn about the arts, and events taking place in their own community. The San Diego Reader is where I often go to learn about book readings in San Diego and probably where some of my future customers would look. They seem to break up postings to events with nice looking pictures of the city. Sometimes they break up the pace by posing fun questions, like, “What is the best brunch Item?” which got a lot of comments. I think they’re page does a good job at almost feeling like a time square, like their magazine.
SAN DIEGO UNION TRIBUNE
The San Diego Union Tribune is perhaps the best source of information that San Diegans can get about what is going on in their county. Most of the posts that the Union Tribune makes are of articles on its website. A lot of the articles seem to be very California and San Diego focused. think not really that surprised by this, when people want to discuss the national news, they tend to follow CNN and the NYTimes. I think if something can be learned from their social media is one that was also in the book, that many times more people will engage with your content if you pose a question. A lot of the opinion columns posted begin with a question, which will tend to get more engagement. It posts profiles of local artists and businesses. I think that any independent bookstore looking for publicity, would be wise to try to get in the paper.
VERBATIM BOOKS
Verbatim books is an independent bookseller in San Diego. I guess I am following this page to see how it appeals to San Diegans. A lot of the content that seems to get the most engagement on their page are funny memes. They also often post pictures of their store, which seems to get positive feedback. A lot of their posts about San Diego are very specifically about North Park, like one of volunteers working outside of their store. I think one thing to be learned from this page is to be specific about the community you are in if you are an indie bookstore, in ways besides just posting an address.
PENGUIN RANDOM HOUSE
Penguin Random House is one of the biggest publishers of fiction and nonfiction in the publishing industry. I followed this book mainly because it’s where you can learn information about its upcoming books. If I did run a bookstore, there is a good chance that I would want to share something from its page, or even maybe comment on some posts. There are all sorts of different types of posts in its page: images, videos of authors, articles, memes, and trailers of movies based on books that they published.
I think something to learn off this page is that you shouldn’t get monotonous. Even though all the media posted on the page was devoted to sell books, it was all done in a different sort of way that made the pace of the page a little more interesting. It was also very good at getting positive fan comments. A lot of the positive came when it posted humorous memes about books.
BARNES & NOBLE
I am following Barnes and Noble since it is still one of the biggest brick and mortar retailers of books in the US. It is the bookstore that most people know, and most people will compare your business to if they ever use it. I am essentially following them for posting strategies and to see ways that I can make my page different from theirs.
One thing I do think their page does well is respond to comments. They seem very active at directing their customers to private conversations. They also respond to positive comments about their products. They often call the customer by name, so their conversations feel more personal. Their posts seem to be a mix of straightforward bookselling and posts like, “Have you pre-ordered this yet??? Get on it!” I think overall, they do a good job making posts about not only themselves, but the customer and what they enjoy.
NATIONAL BOOK FOUNDATION
The National Book Foundation is a nonprofit organization that promotes literature by giving out awards every year. I decided to follow their website because they are often good at highlighting acclaimed writers that might not be that well known to the public. They’re the type of writers who probably would be eager to speak at an independent bookstore due to not only passion for the medium, but because of their sales are often not high enough.
A lot of the posts on the page seem very professional, like there isn’t a personality to them. They often post profiles of authors on their page, not written by them, but by professional journalists at magazines like the New Yorker. They also link tickets to award events. This isn’t necessarily how I would market my business, but I understand why they do it. The National Book Award is a very prestigious award, and it probably would make the award a little less prestigious if it was throwing its weight around trying to be likeable. If there’s one thing to learn from the page, I guess it’s to have the page fit the business.
SAN DIEGO WRITERS FESTIVAL
The San Diego Writers Festival is an organization where writers hold seminars to teach each other how to write. I mainly made the connection to see if there were any local writers that I would like to invite to my business for events. Their page seems somewhat repetitive in terms of content Most of it was links to speaking events and live recordings of events. I don’t think their page gets enough engagement. They could try posting more fun content, like memes to try and spice things up. Despite this, I think the page did a good job at curating a community of writers.
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