The difference between the two sites that I noticed right away was that Armstrong Garden Centers had high quality photography. It struck me as very aesthetically pleasing and cutting edge due to the slide show. A secondary thing I noticed as I scrolled down the page was that their website used fade-ins to present information. The site made it look like information was appearing out of thin air. There was a very nice sort of hierarchy to the page and it made sure the most important things could be found without scrolling down. The information it links you to is useful as well. You can see what plants they have before you go there.
The second website had some nice photography, but it definitely didn’t look as nice as the first. It looked like it was done by someone who wasn’t a professional photographer, the banner image was slightly overexposed in parts and looked slightly out of focus. The text when you scrolled down was a little too small as well. It could use a bit more reorganization, the location and hours should be at the top. Although the homepage has small business charm, the site could use more links. There was nothing I could click on that would take me to their catalog of plants.
One of the small differences between these websites is that RanchoVista mentions taking precautions due to covid. Even though it is the more barebones site, if I was a customer and choosing between the two nurseries, I might lean towards the one that was safer.
I do think there is a bit of a crossover between the two businesses. I think if you’re the type of person who is really into plants, you’ll explore all your options in person regardless of how nice, or how basic a website a nursery might have.
The subtext for Armstrong Garden Center’s website could be an assurance they have what the customer needs. Their website evokes the sense that they have a wealth of resources and are a one stop shop. It has very nice photography, cool transitions and a very good use of repetition in how it presents you information. The other website made by RanchVista Nursery gives off a bit of a homemade vibe. The site doesn’t look like it was approved in a board meeting, but looks like it was made by a single person. It seems to be saying that you’re just not another customer. You’ll likely get to directly interact with the person who runs the nursery.
No comments:
Post a Comment